Quick one this week. Two things on my mind.

One's something I'm building. The other is a rabbit hole I fell into at midnight and couldn't climb out of.

Let's go.

I've been working on something for the last few weeks and it's ready enough to share.

It's called ReviewFlow — an automated Google review system built specifically for Aussie tradies.

Here's the problem it solves:

Your sparky does a great job. Customer's happy. But nobody leaves a review because... life. Three months later, the bloke down the road with 87 reviews is getting all the calls. Your sparky has 9.

93% of customers check Google reviews before they call anyone.

That stat wrecked me.

ReviewFlow sends an automatic SMS after every job with a direct link to leave a Google review. If they don't, it nudges them 48 hours later. When the review comes in, AI writes a personalised response in the tradie's voice. They approve it with one tap.

That's it. No apps. No dashboards to learn. Just more reviews showing up while you're on the tools.

It's $149/month per location. Less than a single missed job.

I'd love your feedback. Seriously. Tear it apart. Tell me what's missing, what's confusing, what would make you sign up (or not).

👉 Check it out here

Hit reply and tell me what you think.

Right. This one got me.

A few hours before Super Bowl LX kicked off last month, MrBeast went live on an app called Whatnot and gave away over $1 million in prizes.

Lamborghini Spyder. Original Bob Ross painting. Birkin bags. A Rolex. Tom Brady rookie card. Super Bowl tickets.

Over 500,000 people tuned in live.

Whatnot hit #3 on the App Store that weekend.

And most people I talk to have never heard of it.

Here's what Whatnot actually is: think eBay meets Twitch. A live shopping marketplace where sellers go on camera, show products in real time, and people bid or buy on the spot.

It started with Funko Pops and Pokémon cards. Now it's everything — fashion, electronics, sneakers, jewellery, beauty, even full pallets of liquidation stock.

The numbers are genuinely insane:

→ $6 billion+ in sales in 2025 (doubled from the year before)

→ $75 million in sales on Black Friday alone — in a single day

→ Users spend 80 minutes a day on the app (more than YouTube or TikTok)

→ 541% year-over-year download growth

→ Valued at $11.5 billion after their latest raise

→ Conversion rates of 25-30% during live streams vs 2-3% for normal ecommerce

This isn't niche anymore. Whatnot hosts 500,000 hours of live programming every week. That's 800x more than QVC.

But here's what really got my brain going.

There's a whole ecosystem of people buying Amazon return pallets — bulk lots of customer returns sold at 20-30 cents on the dollar — and flipping them live on Whatnot.

Amazon processes roughly 13 million returned packages every week. Most of them never go back on the shelf. They get bundled into pallets and sold to liquidation companies for a fraction of retail.

We're talking perfectly good air fryers, name-brand clothing, electronics, shoes — stuff that got returned because someone ordered the wrong size or changed their mind.

Sellers buy these pallets for $300-$1,000, then do live unboxing streams on Whatnot. The mystery element is pure entertainment. People watch, people bid, people buy. Resellers are reporting 2-4x returns.

The unboxing format is perfect for live selling. You don't even know what's in the box. It's gambling meets shopping meets reality TV. And Whatnot's audience can't get enough of it.

Why I think this is a massive opportunity:

The global live commerce market is projected to go from $128 billion in 2024 to $2.4 trillion by 2033.

The US is still at about 5% of ecommerce happening through livestream. China's at 60%.

That gap is closing fast. And Whatnot is leading the charge in the West.

You don't need a huge following to start. You don't need a warehouse. You need a phone, a personality, and a source of cheap inventory. Amazon liquidation pallets are literally designed for this.

Fashion's the fastest-growing category. Top sellers are doing $1 million+ per month. And the platform's expanding into Australia, Europe, everywhere.

This is the kind of thing where in 18 months people will be saying "I wish I started earlier."

ReviewFlow → Go check it out and tell me what's broken. Link's above.

Whatnot → If you've got a side hustle itch and you're not looking at live selling, you're sleeping on one of the biggest shifts in ecommerce happening right now.

Thats it for this week. If you liked it, reply and tell me.

— Daine